Sonia Falcone is a Latin American contemporary artist from Bolivia whose prestigious exhibits have included two editions of the Venice Biennale. Sonia is also the founder of AMA - Saving the Oceans Foundation which she created in 2019 to support marine conservation and community care initiatives in Baja California, Mexico, where she has her atelier and home. 

In 2020 Sonia made her debut as a fashion designer, launching her label “AMA Designs by Sonia Falcone” with a runway show for “Cabo Chic”, her first collection, in aid of projects like the San Jose Down Syndrome Centre as well as boosting local employment. Mexico’s top fashion designer Gregorio Sánchez and top jewellery designer Daniel Espinosa also participated in the show, as well as the US designers Tyler Ellis and Wendy Harrison. 

Sonia’s colourful first collection includes resort wear (caftans, dresses, blouses, and shorts) and formal and bridal wear; all made from 100% natural fabrics such as linen, silk and cotton. Sunhats, purses and footwear are also hand-painted and stamp-printed with marine designs. 

The collection is now available in Los Cabos at Las Ventanas al Paraiso, SAX Boutique at The Shoppes at Palmilla, Puerto Paraiso, Amano at Sunset Mona Lisa and also at Fashion Square in Scottsdale, Arizona. 

Proceeds from the sales of CABO CHIC items benefit local marine conservation and social projects, including the San Jose Down Syndrome Center, and an upcoming marine conversation museum and conservation research centre. 

Creating the fashion line also brought employment to local women left unemployed due to the Covid-19 crisis, and artisans who worked under Falcone’s supervision. This event was part of Falcone’s great social campaign to sustain many people in Baja California, left unemployed by the Covid-19 crisis of 2020.